goyemon is a product design team founded in 2018 by Ai Onishi and Kenta Takeuchi. Blending traditional Japanese aesthetics with cutting-edge technology, they aim to challenge conventions and create designs that resonate deeply with people.

The brand name, inspired by the legendary thief Ishikawa Goyemon—a figure who captured the imagination of Edo-period Japan—was born under the statement "Steal standard." Just as Goyemon used a "kasugai" (metal clamp) to steal treasures, goyemon uses the power of design to steal hearts.

Their reimagined products honor traditional Japanese craftsmanship while introducing bold, innovative ideas—offering new gateways into Japanese culture.

goyemon aspires to be a bridge connecting generations, helping people rediscover the value of Japanese tradition and passing that culture on to the future.

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“Great art is a lot like a great thief—both know how to steal hearts.”
— A certain third-generation master thief